DMS Worksync: Building Traction Before Launch
Crafted and executed a pre-launch GTM strategy for DMS Worksync, focusing on ICP definition, content marketing, and community building to generate interest before product readiness.

by Jibril M.

What's my role?
Role: Product Marketing Strategist
Product: DMS Worksync – a document management SaaS platform
Flagship Feature: eSignWS – a secure and intuitive eSignature solution tailored for regulated industries
Overview
At DMS Worksync, I led the GTM strategy for our eSignature module, eSignWS, designed to simplify digital document approvals for legal, HR, and procurement teams. Although the full product launch is still in progress, we’ve taken strategic pre-launch steps to build awareness, grow our audience, and validate messaging.
Key GTM Contributions
  • Market Positioning:
    Defined our ICP as mid-sized enterprises with complex approval workflows. Positioned eSignWS as a compliant, lightweight alternative to DocuSign, with easier API integrations and local support.
  • Landing Page Development:
    Collaborated with UI/UX and content teams to design a high-conversion landing page (currently in staging), focused on pain points like audit trails, signer friction, and onboarding time.
  • Content-Led Demand Generation:
  • Grew our LinkedIn audience to 5,000+ followers in under 6 months
  • Published 50+ blog articles addressing industry pain points, regulatory insights, and feature comparisons
  • Released 2 whitepapers focusing on eSignature compliance and digital transformation in document workflows
  • Lead Nurturing Foundation:
    Built early interest by integrating blogs and whitepapers with email sign-up CTAs, designed automated workflows for content drips to warm up leads ahead of launch.
Next Phase
As we approach product readiness, our GTM roadmap includes:
  • Beta access campaigns for early adopters
  • Sales enablement materials for a soft outbound push
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